Unity

As college students we noticed a lack of inclusion within cultural student organizations and a barrier between local students and international students. We recognized how it might be daunting or uncomfortable attending events you feel that you don’t belong in and wanted to create something to combat this.

Role

Duration

Team

Tools

UX Researcher
UX/UI Designer
AU 2022 - SP 2023
(7 months)
Emily Nakaone
Kaidi Chen
Sarah Thomas
Zareen Tasnim
Peter Corroon
Michelle Guan
Figma
Figjam
Procreate
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The Problem

The Goal

A lack of a centralized system for RSO’s (registered student organizations) and a lack of social inclusivity has lead to a decrease in cultural sharing. In addition, many students feel uncomfortable attending cultural events as they feel as though they don't know enough about it.

Through this project we aim to create a system that is both informational and social to bridge the gap between various ethnic and cultural groups so as to create a more inclusive and culturally aware college experience.

How might we

How might we enhance students’ experiences and connect the university community by facilitating students' exploration of diverse cultures and promoting cultural awareness in the university setting?

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Secondary Research

To gather context around the problem statement we began with researching what leads to problems such as micro-aggression and cultural-bias and how to increase cultural awareness. We found that "projected similarity" or the act of assuming others to have a similar way of thinking, leads to the risk that they are not. This then begins to form into stereotypes that then give birth to micro-aggression and racism. To increase cultural awareness it is necessary to focus on exposure and interaction between those of different cultures, and encourage learning rather than falling to assumptions. 

Primary Research

Over a two week period we gathered over 65 survey responses and interviewed 11 people of varying backgrounds ranging from a student born and raised in the US to an international student who had just moved to the US.

From the survey we gathered these statistics:

  • 72% believed that the university needs to promote cultural diversity more
  • 69% are willing to meet and attend an in person event to learn about other cultures
  • 80% can speak more than one language

From the interviews we gathered these insights:

  • "Food is definitely a way I like to celebrate other cultures."
  • “I do not practice anything outside of my culture because it is not my culture to experience but would if someone invited me."
  • “People tend to prefer remaining stagnant in their knowledge of cultures since it is easier."
  • “Learning about other cultures has helped me see why they do what they do and why their thinking is different from mine."
Unity Research

Competitive Analyis

Unity Competitive Analysis

Key Takeaways

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Difficulty seeking out information on events within the community and not many RSOs host cultural events.
University students don’t know where to start learning about cultures.
People find it difficult and uncomfortable to invite their friends to cultural events.

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Sitemapping

Unity Sitemap

Sketches

Unity Sketches
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Wireframes

Unity Wireframe 1
Unity Wireframe 2
Unity Wireframe 3
Unity Wireframe 4

Style Guide

Unity Style Guide

Final Designs

Unity Final Design 1
Unity Final Design 2

Lessons & Rewards

Learn about cultural traditions and events through daily bite sized lessons. Earn discounts for local restaurants through attending and supporting your universities’ RSO events!

Unity Final Design 3

Explore and Attend Events

Browse for new and exciting events and plan for future events that interest you!

Unity Final Design 4

The Blog

Get insight into what events and restaurants around you are like through blog posts.

Unity Final Design 5
Unity Final Design 6

Profile & Messages

Going to events alone can be daunting. Find friends through customizing your profile and messaging other users!

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Takeaways

  1. Focusing on the problem statement: as we worked towards our solution, we trailed off from our problem statement at times making it difficult to answer solely the question we were designing for
  2. Consistent style & cohesiveness: with 6 different people working, each with their own sense of style, it was a bit difficult at first to make sure our design was consistent
  3. Context shapes the design: empathetic research is essential to understand the problem and create a meaningful solution, so don't rush into design!
  4. The process is cyclical not linear: recurring stages of iteration, feedback, and reflection allow for both gradual progression and improvement
  5. Collaboration fuels innovation: the variety of experiences, perspectives, and ideas enabled us to build something that fosters cross-cultural connection

Looking forward...

After presenting and receiving feedback, we found our product to be information dense and potentially overwhelming to some users. Taking this into account we gathered some areas of improvement we can work on in the future:

  • Focus on the incentive & reward system to keep people coming back
  • Gamifying the application or creating a streak system
  • Simplifying or even removing some features that is not as necessary
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