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Issaquah Paddle Sports

During the summer of 2023, I rented out kayaks and paddle boards to children and adults at Issaquah Paddle Sports. Having been a customer myself in the past, I noticed that their website was cluttered, confusing, and outdated. Motivated by this observation, I set out to redesign a fresh and modern website for them.

Role

Duration

Team

Tools

UI Designer
April 2024
(2 Day Sprint)
Emily Nakaone
Figma
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The Problem

The Goal

The current web design is outdate and text heavy. It causes frustration when customers cannot find what they need right away.

Create a new design that is sleek, modern, and fun. Attract new customers and retain old ones by creating a responsive design.

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Edited Sitemap

IPS Sitemap
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Style Guide

IPS Style Guide

Original Design

The original design was inconsistent with color, text sizing, and image sizing. It also lacked variability in fonts and the color choice made text difficult to read. Additionally, there were many cases where information was being repeated numerous times, sometimes on the same page. Finally, a major problem I noticed was the lack of structure and organization of each component within a page.

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Final Design - Home Page

IPS Home

Final Design - Rental Page

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Final Design - Rental Checklist Page

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Final Design - Safety Information Page

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Final Design - FAQ & Contact Page

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